Category Archives: Showcase

“Many Steps” by Takayuki Akachi for Onitsuka Tiger

Posted on 7 May 2011 by Raphaël Mazoyer

MANY STEPS from Takayuki Akachi for Onitsuka Tiger. Possibly our most successful piece of digital marketing ever, if you want to call it that. Relevance in a specific cultural context is a given for our products, and we‘ve now brought … Continue reading →

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Not talking about My ASICS

Posted on 28 February 2011 by Raphaël Mazoyer

I posted about the new Onitsuka Tiger web site, but not about the new My ASICS service I’ve been working on, with Mairéad, Loucas, our colleagues at the Institute of Sport Science and particularly Tagawa-san, Tokyo-based web design studio AQ, … Continue reading →

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Onitsuka Tiger: now in HTML5!

Posted on 25 February 2011 by Raphaël Mazoyer

A couple of weeks ago, we launched a revamp of the Onitsuka Tiger web site: Built for us by CloudRaker (of Montreal) in HTML5 and powered by The Plant (of Tokyo and Hangzhou) using their new Qor content management system, … Continue reading →

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Setouchi Festival web site: interviewing Chris for SNOW magazine

Posted on 4 October 2010 by Raphaël Mazoyer

This summer, I visited the Setouchi International Art Festival 2010, an incredible set of art installations on the islands of the Seto sea, between the main Honshu and Shikoku islands of Japan. The festival grew out of the Benesse House … Continue reading →

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Onitsuka Tiger (bus stop)

Posted on 24 May 2010 by Raphaël Mazoyer

Cute ad from our Italian colleagues:

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Scandinavia up!

Posted on 30 October 2009 by Raphaël Mazoyer

Oh yeah and thanks @holbuc and Per-Einar for launching Denmark, Norway, Sweden today (you might still see the old sites for a few hours if the DNS hasn’t yet updated). Still a bit of QA to do, but I’m relieved … Continue reading →

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Onitsuka Tiger traffic up

Posted on 3 October 2009 by Raphaël Mazoyer

The Onitsuka Tiger web site has been refreshed a couple of weeks ago. Our web agency CloudRaker and our technology partner The Plant implemented a raft of relatively small changes that had sharp impact on the site’s usage patterns: page … Continue reading →

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ASICS first brand for “running shoes” query in the UK

Posted on 8 July 2009 by Raphaël Mazoyer

“Doing things right” is paying off. Just by having common-sense page titles and descriptions, and by having a clear URL scheme, the ASICS UK site is properly indexed by Google. A Google UK search for our brand name shows the … Continue reading →

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A year with ASICS: achievements, challenges and a few failures

Posted on 28 June 2009 by Raphaël Mazoyer

I started working on the Cloudraker offer to Onitsuka Tiger in January 2008, began supporting the ASICS office on a rent-a-brain basis in March, and became a full-time employee in May. So it’s been a little over a year that … Continue reading →

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Fonctionnement d’un service web

Posted on 20 June 2009 by Raphaël Mazoyer

Article de vulgarisation sur le fonctionnement d’un serveur web. Mise à jour 21 juin 2009 : cet article n’a pas été migré sur le nouveau site d’Ouvaton, donc je pointe vers la version sur Archive.org. J’ai écrit un autre article … Continue reading →

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