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The personal site of Raphaël Mazoyer (hello!), manager of the Digital Marketing team (i.e. web guy) at the global headquarters of the Japanese sports shoes brand ASICS.
Site highlights
- commentary on web building, information technology and online communication
- web sites launches or updates, news about projects I work on
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Category Archives: Commentary
Social customer support: 5 rules to avoid disappointment
Over the past few years, social customer support has really taken off. KLM was covered in the business press for making its service agents available through social media channels (they’re on Twitter with 316k followers and 94k public tweets, Facebook … Continue reading
Posted in Commentary
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Surviving low-bandwidth internet
This week, I’m working in China. At the moment, I’ve got a room in a fancy hotel in a peripheral neighborhood of Shanghai, where my company is holding its sales conference. Bad internet is not a stranger to high-end hotels … Continue reading
Posted in China, Commentary
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Voting for expat MPs
Yesterday (in America) and today (elsewhere outside of metropolitan France), French citizens registered before 31 December 2011 with their consulate were able to vote for a member of parliament. For the first time, the French living abroad will have dedicated … Continue reading
Posted in Commentary
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Interfaces for business software (lessons from working on an e-commerce platform)
A decade ago when I ran web agency Splandigo with a couple of associates, I was in charge of building or maintaining software for the company. Most of the design work went to the front-end of sites, and it’s only … Continue reading
Posted in Commentary
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Survival books (my minimal library)
When getting ready to move from the Netherlands to Japan last fall (a somewhat haphazard process, it must be said), I went through my bookshelves (three rather full Billy units) and made a selection of the books I couldn’t live … Continue reading
Posted in Commentary
3 Comments
When usability makes headlines
Recently picked up an article about the usability of a mobile phone setting in the UK quality newspaper the Guardian: iPhone download setting doesn’t stop downloads – and can cost users dear. The problem it outlines is a disconnect between … Continue reading
Posted in Commentary
1 Comment
Amazon preloads search results
Just noticed a very interesting practice from Amazon: the first three search results of the next page are pre-loaded. One issue with search engine results pages is that people only rarely use more than the first page for a given … Continue reading
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Good pre-sales meetings, and less good ones
Today, some colleagues and I have met with several potential vendors for professional services and software we will need over the next several years. Based on the same brief, we were given one solid presentation, one excellent presentation, and also … Continue reading
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ASICS as a platform
Recently, a Google employee called Steve Yegge posted a very long message about a few things his former employer, Amazon, does better than Google. It was intended to be an internal message, not something public, and he therefore made statements … Continue reading
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Larry Page successful as Google’s “wartime CEO”
A very interesting read on Larry Page’s first few months as Google’s new CEO, saddled with the immense challenge of taking a hugely successful company to even bigger heights: RT @hunterwalk: Read @bhorowitz ‘wartime CEO’ bhorowitz.com/2011/04/15/pea… & then @mhelft tech.fortune.cnn.com/2013/01/03/goo… … Continue reading →