“Many Steps” by Takayuki Akachi for Onitsuka Tiger

MANY STEPS from Takayuki Akachi for Onitsuka Tiger.

Possibly our most successful piece of digital marketing ever, if you want to call it that. Relevance in a specific cultural context is a given for our products, and we‘ve now brought this around to the marketing. Less self-involved, more generous, and trying to express our brand’s care for Japan-inspired creativity. Thanks Akachi-san for the great piece of work!

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