Google making progress in Korea

How ironic: my bank, Woori, one of the oldest in Korea and not the most progressive business ever, is using the Google URL shortener when sending out SMS reminders to activate my new cash card.

In a country where Google maps is only partly functional, and where Google search brings Évasion only about 7% of our organic traffic (to Naver’s 80+%), I am impressed.

This implies some server-side integration, and the willingness to let some customer information transit through Google infrastructure.

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