Setouchi Festival web site: interviewing Chris for SNOW magazine

This summer, I visited the Setouchi International Art Festival 2010, an incredible set of art installations on the islands of the Seto sea, between the main Honshu and Shikoku islands of Japan. The festival grew out of the Benesse House and Museum, installed on the island of Naoshima 18 years ago, based on Benesse Corp founder’s vision of an art museum, developed with architect Tadao Ando.

AQ, the Tokyo-based agency that designed the ASICS web site, was in charge of the web presence of the festival, and I interviewed their founder Chris about their work. He talked about how Twitter was just starting to be relevant in Japan, and how their client, the Kagawa Prefectural Government, managed to issue firm directions as well as to provide flexibility in the implementation — ensuring they got a sweet site, and quite a bit of web impact.

The interview was just published at Jean Snow’s Japanese art and lifestyle magazine SNOW.

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