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The personal site of Raphaël Mazoyer (hello!), manager of the Digital Marketing team (i.e. web guy) at the global headquarters of the Japanese sports shoes brand ASICS.
Site highlights
- commentary on web building, information technology and online communication
- web sites launches or updates, news about projects I work on
What I’m doing
Come on, follow me on Twitter.
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Recent Posts
Recent Comments
- Thomas Duester on Learning to let go
- Kristine Kirby on Learning to let go
- Raphaël Mazoyer on BlackBerry Riots, Twitter Cleanup…
- Raphaël Mazoyer on BlackBerry Riots, Twitter Cleanup…
- Karim on Working on the client side
Categories
- About (7)
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- Commentary (55)
- Miscellaneous (9)
- Ongoing (18)
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- This site (10)
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Author Archives: Raphaël Mazoyer
Amazon preloads search results
Just noticed a very interesting practice from Amazon: the first three search results of the next page are pre-loaded. One issue with search engine results pages is that people only rarely use more than the first page for a given … Continue reading
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Good pre-sales meetings, and less good ones
Today, some colleagues and I have met with several potential vendors for professional services and software we will need over the next several years. Based on the same brief, we were given one solid presentation, one excellent presentation, and also … Continue reading
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Do Lectures: a picture
Nice portraits of the Do Lectures speakers, and one of yours truly, a little tense in the Feral Choir:
Posted in Miscellaneous
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Trade union at work
On Wednesdays, we are not allowed to stay in the office after 17:40, as per company regulations negotiated with the house trade union. As a manager, if I want to stay after 17:40, I have to apply for special overtime … Continue reading
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ASICS as a platform
Recently, a Google employee called Steve Yegge posted a very long message about a few things his former employer, Amazon, does better than Google. It was intended to be an internal message, not something public, and he therefore made statements … Continue reading
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Security of a corporate web infrastructure
When our competitors get hacked, we take notice. For some reason, the Playstation Network breach made people less worried than the Adidas event yesterday. So I wrote a quick response which I’d like to share here. Preliminary reports about Adidas … Continue reading
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DO Lectures 2011: bringing about a better life
Held in west Wales, the 2011 DO Lectures brought together an array of goodness, and I’d like to share a bit of that experience. (Please note I’ve killed all raving superlatives, as they were cluttering the text, but consider them … Continue reading
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Recruiting a product manager for digital running service My ASICS
As part of its new Digital Marketing team, a unit of the Global Sales and Marketing division, ASICS is looking for a Product Lead, Digital Running Services and Partnerships, to take care of our My ASICS running training programs service. … Continue reading
Posted in Ongoing
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Learning to let go
Over the past 8 months, we’ve launched the new My ASICS service to help runners train for marathons and other races, and it achieved a reasonable level of success. This has been my priority project for over a year, and … Continue reading
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When usability makes headlines
Recently picked up an article about the usability of a mobile phone setting in the UK quality newspaper the Guardian: iPhone download setting doesn’t stop downloads – and can cost users dear. The problem it outlines is a disconnect between … Continue reading →