Author Archives: Raphaël Mazoyer

Coca Cola’s Georgia coffee nasty “ambush” pop-up stunt

Posted on 4 April 2014 by Raphaël Mazoyer

The other day, a colleague got back to the office with a flyer advertising a pop-up coffee store around the corner from our office, in a gentrified-fashionable part of Tokyo. It advertised free coffee. We needed to have a business … Continue reading →

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Enterprise Development Works (Sort Of)

Posted on 29 September 2013 by Raphaël Mazoyer

Finally, I believe I understand what’s good about “enterprise software.” Until now, I thought “enterprise” was a conventional justification for inferior, bloated, and massively costly software that hardly did what it was supposed to, and certainly in a way that … Continue reading →

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Installing Hybris

Posted on 27 August 2013 by Raphaël Mazoyer

At ASICS, we’re now running the Hybris e-commerce platform (recently purchased by SAP) on asicsamerica.com and soon on other country sites across the world. In order to get the most out of the platform, I’m learning all I can about … Continue reading →

Posted in hybris | 2 Comments

ASICS recruiting e-commerce staff

Posted on 17 January 2013 by Raphaël Mazoyer

Once again, my team is recruiting! [Edit 5 Sept: only one position left to fill!] The global ASICS Digital Marketing team works from our office in Shibuya, which gives us access to many great food options, and has recently been … Continue reading →

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Larry Page successful as Google’s “wartime CEO”

Posted on 6 January 2013 by Raphaël Mazoyer

A very interesting read on Larry Page’s first few months as Google’s new CEO, saddled with the immense challenge of taking a hugely successful company to even bigger heights: https://twitter.com/hnshah/status/286871896488816641 First, the April 2011 assessment by Ben Horowitz on Page’s … Continue reading →

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Google from behind the Great Firewall

Posted on 20 November 2012 by Raphaël Mazoyer

I was wondering why Tinyletter would show this very useless screen, upon clicking the link in the email address confirmation message: During my last visit to China, internet access had been a challenge and this time, I got myself a … Continue reading →

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Social customer support: 5 rules to avoid disappointment

Posted on 8 November 2012 by Raphaël Mazoyer

Over the past few years, social customer support has really taken off. KLM was covered in the business press for making its service agents available through social media channels (they’re on Twitter with 316k followers and 94k public tweets, Facebook … Continue reading →

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What do you think will happen?

Posted on 30 July 2012 by Raphaël Mazoyer

S stands for Spam, as well as for Send. What do you think will happen if I click on S? Will I teach my spam filter that it was right in catching this mail, or will I have the email … Continue reading →

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Surviving low-bandwidth internet

Posted on 11 July 2012 by Raphaël Mazoyer

This week, I’m working in China. At the moment, I’ve got a room in a fancy hotel in a peripheral neighborhood of Shanghai, where my company is holding its sales conference. Bad internet is not a stranger to high-end hotels … Continue reading →

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The bookends of our period of development

Posted on 19 June 2012 by Raphaël Mazoyer

As I have noted at greater length elsewhere, I had come to fear that China may be where the 200-odd-year-old carbon-fuelled capital-driven model of economic development runs into an ecological wall. Britain, where it started, and China may be bookends … Continue reading →

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