Author Archives: Raphaël Mazoyer

Security of a corporate web infrastructure

Posted on 9 November 2011 by Raphaël Mazoyer

When our competitors get hacked, we take notice. For some reason, the Playstation Network breach made people less worried than the Adidas event yesterday. So I wrote a quick response which I’d like to share here. Preliminary reports about Adidas … Continue reading →

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DO Lectures 2011: bringing about a better life

Posted on 20 September 2011 by Raphaël Mazoyer

Held in west Wales, the 2011 DO Lectures brought together an array of goodness, and I’d like to share a bit of that experience. (Please note I’ve killed all raving superlatives, as they were cluttering the text, but consider them … Continue reading →

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Recruiting a product manager for digital running service My ASICS

Posted on 13 September 2011 by Raphaël Mazoyer

As part of its new Digital Marketing team, a unit of the Global Sales and Marketing division, ASICS is looking for a Product Lead, Digital Running Services and Partnerships, to take care of our My ASICS running training programs service. … Continue reading →

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Learning to let go

Posted on 19 August 2011 by Raphaël Mazoyer

Over the past 8 months, we’ve launched the new My ASICS service to help runners train for marathons and other races, and it achieved a reasonable level of success. This has been my priority project for over a year, and … Continue reading →

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BlackBerry Riots, Twitter Cleanup…

Posted on 9 August 2011 by Raphaël Mazoyer

Fascinating incursion of technology choices in the UK riots. With RIM‘s handsets massively popular with the UK youth (#1 brand for 12-15 year olds with 37% of the market to 17% for the iPhone, #1 brand for 16-24 year olds … Continue reading →

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Working on the client side

Posted on 30 June 2011 by Raphaël Mazoyer

As I asked my friends and former colleagues if they knew anyone to replace me, a few of them, currently working in advertising or digital agencies, wondered what it felt like to step over to the “client side”. Having made … Continue reading →

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Recruiting a Digital Communications Manager

Posted on 24 June 2011 by Raphaël Mazoyer

Later this summer, I will be joining the global team at headquarters, and my current team needs at ASICS Europe needs a new boss. Are you the colleague we’re looking to hire? The job is Digital Communications Manager, and the … Continue reading →

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Unintended internet success

Posted on 29 May 2011 by Raphaël Mazoyer

Something funny happened to one of the pages of the ASICS UK web site: it became really, really popular overnight. By “really popular”, I mean that over the past week, two days of traffic of this page represent over 25% … Continue reading →

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US government guidelines to prepare for a zombie attack

Posted on 21 May 2011 by Raphaël Mazoyer

This week, the United States Center for Disease Control and Prevention (“your online source for credible health information”) posted a notice on preparing for a zombie apocalypse. Such a piece will spread online wonderfully, because of the discrepancy between the … Continue reading →

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“Many Steps” by Takayuki Akachi for Onitsuka Tiger

Posted on 7 May 2011 by Raphaël Mazoyer

MANY STEPS from Takayuki Akachi for Onitsuka Tiger. Possibly our most successful piece of digital marketing ever, if you want to call it that. Relevance in a specific cultural context is a given for our products, and we‘ve now brought … Continue reading →

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