Unintended internet success

Something funny happened to one of the pages of the ASICS UK web site: it became really, really popular overnight.

By “really popular”, I mean that over the past week, two days of traffic of this page represent over 25% of the total page views of the overall European sites, or a whopping 90% of our UK traffic over the two days it really made the rounds, with 215,071 view on Thursday, vs. 5 views on Monday:

I only became aware of the situation today because of a tweet that was kind enough to notify us: the product image on this page describing our Running Backpack Mini is very small. The “zoom” image is no larger. And people have been poking fun at that.

We got a bunch of tongue-in-the-cheek product reviews, where people talk about how the backpack fits their pets…

So: what do we do? This is really funny, and drove traffic to the site. How do we recover gracefully from this?