“Doing things right” is paying off. Just by having common-sense page titles and descriptions, and by having a clear URL scheme, the ASICS UK site is properly indexed by Google.
A Google UK search for our brand name shows the site is quite popular and well-indexed, as several important pages are highlighted automatically:
A search for running shoes puts ASICS in 6th position on the first page of results today, the first and only manufacturer present there.
Congrats Raph, excellent result!