Author Archives: Raphaël Mazoyer

ASICS as a platform

Posted on 13 November 2011 by Raphaël Mazoyer

Recently, a Google employee called Steve Yegge posted a very long message about a few things his former employer, Amazon, does better than Google. It was intended to be an internal message, not something public, and he therefore made statements … Continue reading →

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Security of a corporate web infrastructure

Posted on 9 November 2011 by Raphaël Mazoyer

When our competitors get hacked, we take notice. For some reason, the Playstation Network breach made people less worried than the Adidas event yesterday. So I wrote a quick response which I’d like to share here. Preliminary reports about Adidas … Continue reading →

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DO Lectures 2011: bringing about a better life

Posted on 20 September 2011 by Raphaël Mazoyer

Held in west Wales, the 2011 DO Lectures brought together an array of goodness, and I’d like to share a bit of that experience. (Please note I’ve killed all raving superlatives, as they were cluttering the text, but consider them … Continue reading →

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Recruiting a product manager for digital running service My ASICS

Posted on 13 September 2011 by Raphaël Mazoyer

As part of its new Digital Marketing team, a unit of the Global Sales and Marketing division, ASICS is looking for a Product Lead, Digital Running Services and Partnerships, to take care of our My ASICS running training programs service. … Continue reading →

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Learning to let go

Posted on 19 August 2011 by Raphaël Mazoyer

Over the past 8 months, we’ve launched the new My ASICS service to help runners train for marathons and other races, and it achieved a reasonable level of success. This has been my priority project for over a year, and … Continue reading →

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BlackBerry Riots, Twitter Cleanup…

Posted on 9 August 2011 by Raphaël Mazoyer

Fascinating incursion of technology choices in the UK riots. With RIM‘s handsets massively popular with the UK youth (#1 brand for 12-15 year olds with 37% of the market to 17% for the iPhone, #1 brand for 16-24 year olds … Continue reading →

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Working on the client side

Posted on 30 June 2011 by Raphaël Mazoyer

As I asked my friends and former colleagues if they knew anyone to replace me, a few of them, currently working in advertising or digital agencies, wondered what it felt like to step over to the “client side”. Having made … Continue reading →

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Recruiting a Digital Communications Manager

Posted on 24 June 2011 by Raphaël Mazoyer

Later this summer, I will be joining the global team at headquarters, and my current team needs at ASICS Europe needs a new boss. Are you the colleague we’re looking to hire? The job is Digital Communications Manager, and the … Continue reading →

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Unintended internet success

Posted on 29 May 2011 by Raphaël Mazoyer

Something funny happened to one of the pages of the ASICS UK web site: it became really, really popular overnight. By “really popular”, I mean that over the past week, two days of traffic of this page represent over 25% … Continue reading →

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US government guidelines to prepare for a zombie attack

Posted on 21 May 2011 by Raphaël Mazoyer

This week, the United States Center for Disease Control and Prevention (“your online source for credible health information”) posted a notice on preparing for a zombie apocalypse. Such a piece will spread online wonderfully, because of the discrepancy between the … Continue reading →

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