Petit Bourgeois

Oh yeah and thanks @holbuc and Per-Einar for launching Denmark, Norway, Sweden today (you might still see the old sites for a few hours if the DNS hasn't yet updated). Still a bit of QA to do, but I'm relieved it's finally done! Also, @holbuc and the… more »

The Onitsuka Tiger web site has been refreshed a couple of weeks ago. We implemented a raft of relatively small changes that had tremendous impact on the site's usage patterns: page views up by 135%, bounce rate down from 30% to 12%. So how did we achieve such results?… more »

"Doing things right" is paying off. Just by having common-sense page titles and descriptions, and by having a clear URL scheme, the ASICS UK site is properly indexed by Google. A Google UK search for our brand name shows the site is quite popular and… more »

I started working on the Cloudraker offer to Onitsuka Tiger in January 2008, began supporting the ASICS office on a rent-a-brain basis in March, and became a full-time employee in May. So it's been a little over a year that I'm involved in shaping the on… more »

The ASICS head office web site has been renewed a while ago to implement the designs we've developed globally. I'm quite excited to see such a large and complex web site integrate our work. Several other improvements have gone into that new version. C… more »

ASICS Spain and a few others launched this week, we've got most of Europe now. Russia, Poland, Belgium and Switzerland still coming up. And this weekend: check out the Paris marathon! more »

ASICS Germany has launched, and I'm very proud of the team for this one, which had all sorts of idiosyncratic problems, and a track record of being troublesome. So a big shoutout to Holger and Mairéad in Amsterdam, and to Doris in Neuss, keep up the goo… more »

Getting a little monotonous, but the ASICS.fr site has launched. more »

The ASICS Netherlands web site was refreshed today, following the UK a couple weeks ago. This site features our own store locator, as well as the SportStyle collection of casual sneakers, which was produced by Amsterdam Worldwide, the ad agency in charge… more »

After 8 months of hard labor, the ASICS UK site has launched. With my Digital Communications team at ASICS Europe, Mairéad and Holger, we've explored the boundaries of patience, but also reached incredible peaks of elation. I might take some time… more »