I want to hire Dilbert (or Alice)

Somehow, the title Webmaster seems to turn people off. Should I reformulate this “online marketing support engineer”? Or “digital communications engineer”, after the name of the team and the basic qualification I require?

Bottom line: I would like to attract someone who knows a whole bunch about all web technologies (DNS, web server architecture, MailChimp, HTML 5 and CSS, WordPress, JQuery, iPhone and iPad apps, meshing SurveyGizmo in a page hosted on our CMS, how Facebook applications are made, load balancing and caching, email deliverability and best practices in email collection and usage, PHP, Ruby, MySQL, version control systems, Flash and feeding data to Flash through XML, maintenance of Apache and nginx, etc.) or who isn’t afraid of finding out in the next couple of hours.

I don’t need someone who’s the best Flash developer, nor the best server scripter, nor a guru of CSS, nor someone who has already programmed and marketed a successful iPhone app, but someone who understands how they all fit together and how they all contribute to the user experience.

I also need someone who’s comfortable with helping other team members achieve their goals — who likes to find out what other people are trying to do, and likes to give them the tools that will make it happen.

What’s the job title for that? Help me find Alice! (Or Dilbert, but he’s pretty damn cynical, I prefer the violently competent over the passive-aggressive.)

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